Actually, there's a riveting story about ciabattaic tales.
That was from the supersized Big C Extra, which is just as supersized as the Big C Su-puuur-Sen-tuurrrr, but.....
It (They, nationwide) were Carre-Four until 10 years ago. When they sold up shop, so to speak, Big C took them over as Big C Extras, kept some of the supply chains and notion of exotic foreign goods. So it's the place to go for such delicacies. Along with rubber cheese for 400 baht per 160grm.