Koman, it is tough to counter social media popularity and I would imagine everything is faked to gain approval from the media followers.
I predict that social media will continue to play a much larger role in global politics, which will be impossible to halt. Just look how Thailand has shown their fear about this phenomenon.
To destroy ISIS, one would think social media would have to be controllable, which it is not. Also difficult to stop supply lines of money in that part of the world. No real solutions to their demise have been offered up yet, only unattainable theories.
It appears we are all in for a very long and difficult time.