Gazillionaire Apple founder Steve Jobs is known to sporadically reply personally to the emails he receives at sjobs[at]apple.com - which presumably number in the thousands per day - usually much to the awe of his correspondents.
But the latest manifestation of this Voice of God is a strange one: Jobs allowed himself to be drawn into an email fight with a journalism student who, while coming across as whiny and self-centred, might just have had a point.
Twenty-two-year-old Long Island University student Chelsea Kate Isaacs - a former hand model - emailed Jobs last Thursday. Not expecting a reply, she says her outburst was more symbolic than anything else.
Asked to write a story about Apple, Isaacs had tried hard to get a response from their press office. As any former journalism trainee knows, press offices do not prioritise queries from students.
After leaving six voicemail messages with Apple's PR people, and with her deadline approaching, Isaacs wrote: "Mr Jobs, I humbly ask why Apple is so wonderfully attentive to the needs of students, whether it be with the latest, greatest invention or the company's helpful customer service line, and yet, ironically, the Media Relations Department fails to answer any of my questions which are, as I have repeatedly told them, essential to my academic performance."
Undeniably a little precious - but Isaacs's point was that Apple market themselves to college students in the US as friendly and approachable. There seems to be a little hypocrisy in them ignoring a modest request for a quote.
Within 30 minutes Isaacs was startled to receive this acid reply from Jobs himself: "Our goals do not include helping you get a good grade. Sorry."
God had spoken, but the trainee journo was not overawed. She replied: "I never said that your goal should be to 'help me get a good grade'. Rather, I politely asked why your media relations team does not respond to emails, which consequently, decreases my chances of getting a good grade.
"But, forget about my individual situation; what about common courtesy, in general - if you get a message from a client or customer, as an employee, isn't it your job to return the call? That's what I always thought. But I guess that's not one of your goals."
Isaacs can hardly have expected the dialogue to continue. But it did: "Nope," replied the Apple CEO. "We have over 300m users and we can't respond to their requests unless they involve a problem of some kind. Sorry."
A lesser woman would have been beaten, but not Isaacs. She replied again: "You're absolutely right, and I do meet your criteria for being a customer who deserves a response: 1: I am one of your 300m users. 2: I do have a problem; I need answers that only Apple Media Relations can answer."
"Now, can they kindly respond to my request (my polite and friendly voice can be heard in the first five or 10 messages in their inbox). Please, I am on deadline."
Jobs's reply ended this meeting of minds: "Please leave us alone."
While it's easy to see his point of view, it is harder to understand why the CEO of a major company would go out of his way to create bad publicity. Is it another sign that Apple, now the world's biggest tech company, has lost the common touch?