Well, here's some research that apparently attracted a whole load of grant money.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3310899/
Basically, the medical research team interviewed 390 adults - a cross-section of lard buckets of both genders, a variety of race types, and who had different levels of lard.
The research concluded that fat bastards do not like being addressed as 'you fat bastard'.
The research team presented the LBs (no, not ladyboys but lard buckets) with a choice of words to describe their body size:
'Fatness' was rated as a very undesirable word
'Excess fat' was also not liked, as were 'large size', 'obesity' and 'heaviness'
Patient-friendly terms were 'weight', 'BMI', 'weight problem' and 'excess weight'
The research team concluded that doctors should refrain from using the word 'fatness' and simply talk about 'your weight' or 'your BMI' etc.
Here are the results:
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