As there seems to be a lot of threads on this at the moment I thought I would do a thread on an ongoing web site that is going to be built.

So lets get started, this place or places are actual restaurants in Jomtien, the owner has 4 restaurants and wants pages for 3 of them, so it's a real basic 5 page web site, no fancy interactive stuff or anything like that, I mean they are just restaurants for gods sake.

The bad points, his restaurants are called "Umbrella" 1 thru to 4, now Jomtien Umbrella.com would be really easy to get to number 1 in google, but who the fok is going to search for restaurants in Jomtien using the word "Umbrella"?

Got to think of what to use as the domain name as this is going to be the strongest thing you have initially, so lets go for Jomtienrestaurants.com and make the browser show "Umbrella Restaurants", now there are probably a ton of searches every month for "Jomtien Restaurants" and maybe one or 2 per month for "Jomtien Umbrellas".

So whats his first step? He has a real good domain name but has to get the traffic...

He needs to find what his competitors are doing, why are they at the top or in the first page of google, there is a reason why they are and he needs to look at the content, now he is a restaurant serving International food and Thai food, so he has to do searches on those terms to see who he has to beat and what content they have, content is King after the URL, he also needs to google stuff like "Jomtien Pasta" "Jomtien imported steaks" and everything else he wants to be at the top on google and look at those sites that are at the top, and then figure out why they are at the top.

Next post will be about link backs