Agree - it should be a text book. But there are many other really accurate descriptionsby European academics about how Western media (esp US media) have led everyone along by the nose. Americans (the majority) are thinking they are getting the unbiased picture in their news. It's all rooted in sociology - but US universities don't even approach the fact that maybe the media are fucked up - they don't open other avenues of thought - "that dog don't hunt" in the US vernacular. The way things are - are the way they are to supposed to be in US media studies. There's never any suggstion the whole approach is wrong - or that capitalism and consumerism needs to be challenged. They never are.