Withnallstoke,
This is not a new invention. It's an old invention designed to keep the already 'low intellegent' masses, at a low intelligence.
Thailand is a prime example of how Thai media keeps their population 'brain dead'...endless soap operas & meaningless news coverage.

The amazing thing is that the yanks have been doing this for years in order to completely & utterly control their populous.
The completely controlled yank slaves believe that they are the best country in the world.
Little do the 'workers' know that they are mere slaves to a plutocratic system. They are poorly paid & have few basic 'rights' compared to many other countries.