Yeah this whole Edmond Jesus deal along with Heineken Zeros is a sad state of affairs. Beer is the quick cool off beverage but not the top of the liquor family tree. To make a Zero alcohol is strange. One can only guess the change from the fun go lucky moto riding Lulu to this sedate, spandex wearing bible carrying holy guy. I think his main missus had enough of the the round robin game and yank his chain and said "You better sleep with one eye open and pray to God.