NBA strikes $77B TV deals with Disney, Comcast and Amazon

The NBA has signed new 11-year media rights deals with Disney, Comcast and Amazon that are worth a combined $77 billion.

Why it matters: The new contracts are a hefty increase over the NBA's current TV deal and represent the biggest change to the league's TV presence in decades.

Zoom in: The contracts will begin with the 2025-26 season and run through the 2035-36 season, the league announced Wednesday.


  • The NBA announced the new deals following a last-ditch attempt from Warner Bros. Discovery to match Amazon's deal, which was rejected by the NBA.
  • "We are grateful to Turner Sports for its award-winning coverage of the NBA and look forward to another season of the NBA on TNT," the league said.
  • Financial details were not disclosed, but a source with knowledge of the deal terms confirmed $77 billion to Axios, a three-fold increase from its current deal, after multiple reports pegged the total value to be $76 billion,
  • Comcast and Amazon will join incumbent Disney in carrying NBA games. TNT, the league's longest-tenured rights holder, will no longer broadcast NBA games after next season.
  • Amazon gives the league it's first streaming-only partner and Comcast's NBC has a celebrated history of airing the league throughout the 1990s during the height of the Michael Jordan era.


Between the lines: Far more games will be on streaming and broadcast television after more than 20 years of cable networks being the main home for games.


  • Disney's ABC will remain the home for the NBA Finals and will have one of the conference finals for 10 of the 11 years of the deal.


  • Amazon will be the exclusive home of the NBA Cup, the league's in-season tournament and have a significant amount of regular season and playoff games, including a conference final in five of the years.
  • Comcast will have games on both NBC and Peacock, including All-Star weekend coverage and a conference final in five of the years as well.


The big picture: Leagues are slicing up their rights to more partners than ever as a way to increase their total payout.


  • Much of that is coming from deep-pocketed tech giants like Amazon, Apple, YouTube and Netflix.
  • For Amazon, the NBA deal is the latest salvo in the tech behemoth's growing sports portfolio, which also includes the NFL, WNBA and, starting next year, NASCAR.