The final Rose Bowl of the four-team College Football Playoff drew a massive television audience.
ESPN said Tuesday that Michigan’s overtime win over Alabama had an average audience of 27.2 million viewers. It’s the most watched College Football Playoff semifinal game since Alabama’s loss to Ohio State in the Sugar Bowl after the 2014 season.
That was the first year of the College Football Playoff after the BCS was replaced following the end of the 2013 season. And much like that game, Monday’s Rose Bowl featured two of the most popular programs in the country.
The network said the Wolverines’ 27-20 win registered a peak audience of nearly 33 million — a figure that is better than any other peak audience in a semifinal game. The Rose Bowl was the most watched sporting event that wasn’t an NFL game since 2018, when Alabama's dramatic national title game win over Georgia drew an average audience of 28.4 million.
Washington’s unexpectedly dramatic Sugar Bowl win over Texas had an average audience of 18.4 million and a peak audience of 24.5 million. It was the fourth-most watched Sugar Bowl of the past two decades.