Interesting.
His name is familiar, so I looked him up. It seems he's no stranger to adversity.
https://en.wikipedia.org/wiki/Sondhi_Limthongkul
"Days after the Bangkok unrest was quelled by military force, gunmen ambushed Sondhi's car at a petrol station. They shot out the tires, and fired over 100 M-16 and AK-47 assault rifle rounds at the car. The attackers escaped from the scene when Sondhi's followers in another car opened fire on them. Sondhi suffered a serious head wound but remained conscious, standing and lucid before being sent to a hospital for emergency surgery. Sondhi survived the surgery, which involved removing several bullet fragments embedded about half a centimetre deep in his skull. It is not certain who was behind the shooting, though Sondhi's son and PAD's spokesmen speculated that a faction of the military or police might have been behind it."