Che Guevara

**Sir Burr** · 10-03-2009, 10:36 AM

Considering most Thais don't know who Adolf Hitler was, do you really think they know Che?
Nope, they just like a cool looking image.

**barbaro** · 21-04-2009, 03:13 PM

More laughable marketing of products using his name and image. What a bunch of phonies. A "Marketers Dream." And another book, to boot.

Brand Che: Revolutionary as Marketer’s Dream

Josefina Tommasi
A truck advertising the Che soft drink in Vallegrande, Bolivia.

CHE’S AFTERLIFE

The Legacy of an Image

By Michael Casey
Illustrated. 388 pages. Vintage Books. $15.95.

Enlarge This Image

“The Warhol Che,” artist and year unknown, an example of the image’s ubiquity.

Not just in the hearts of revolutionaries, Marxist insurgents and rebellious teenagers, but on T-shirts, watches, sneakers, key chains, cigarette lighters, coffee mugs, wallets, backpacks, mouse pads, beach towels and condoms. He’s not only been used by politicians like the Venezuelan president, Hugo Chávez, to promote their own agendas, but he’s also been employed by merchants to sell air fresheners in Peru, snowboards in Switzerland and wine in Italy.

The supermodel Gisele Bündchen pranced down a runway in a Che bikini. A men’s wear company brought out a Che action figure, complete with fatigues, a beret, a gun and a cigar. And an Australian company produced a “cherry Guevara” ice cream line, describing the eating experience like this: “The revolutionary struggle of the cherries was squashed as they were trapped between two layers of chocolate. May their memory live on in your mouth!”

Link & Entire: http://www.nytimes.com/2009/04/21/bo...u.html?_r=1&hp

**happynz** · 23-04-2009, 12:57 AM

^ That's all well and good, but Che is well, dead, and I can't see as how he could control how is image is used.

Right wing outrage is funny.

**DrB0b** · 23-04-2009, 01:11 AM

Originally Posted by Rural Surin

Originally Posted by Loy Toy

I always thought he was some Thai Tuk Tuk driver!

The Thai's seem to love him and have his image posted everywhere!

I've a magnificent photo-poster of his last Bolivian days. Right next to Rama IV and the proverbial Buddha image.

Che, Rama 4 (King of the Geeks), and Buddha all fought together in the Bolivian jungle? Fok me, the man is even cooler than I thought possible. Add Darth Vader, a cute Japanese schoolgirl with Ninja panty powers, and a robot sidekick (possibly called STAL-1N) that converts into a 100 foot tall walking atomic laser platform to that lot and we're looking at a major new religion (or possibly a fairly rocking Manga series). I can see it now, Nicholas Cage IS Che Guevara, Hugh Grant IS Rama IV, Chuck Norris IS Gautama Buddha IN "Steel Rage IV: All Life is Suffering!".

**Jet Gorgon** · 23-04-2009, 01:56 AM

Originally Posted by Boon Mee

Originally Posted by helge

You are scared little people

Right...we're so "scared" you'd be speaking Jap and or German today w/out us!

Originally Posted by helge

Originally Posted by Boon Mee

Right...we're so "scared" you'd be speaking Jap and or German today w/out us!

Russian I reckon.

xià huài de（hán gōng jī xìng；shèn yòng）

^So why are you quoting chink? I think you are this:

Originally Posted by Sir Burr

Considering most Thais don't know who Adolf Hitler was, do you really think they know Che?
Nope, they just like a cool looking image.

I always liked that Pacino Scarface decal.

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