"Americans can only afford used cars," said Louis Hyman
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The thing is, the "used cars" available now are not your father's "used cars." Why anyone still feels the need to drive a virgin automobile off a lot- does losing 40% (bare minimum) of what you just spent actually feel that good? When you can buy a two-year-old car that has been meticulously cared for and lose only 15% when you drive it away?
The problem Americans have is their economy is maturing ahead of them.