I wonder if part of the problem is that when people hear "White Privilege", what they think is "You never had to struggle. Everything was handed to you, your achievements don't matter", and thus dismiss the concept.

That's not what it means, of course, and it shouldn't be dismissed out of hand.

It's more akin to-well, White Male is, especially in America, the "Easy" setting for the video game (RICH white male is the "The game will play itself without player input" setting.).
Let's think about it sort of like Oregon Trail.
Can you still lose? Yes!

Can you still lose for circumstances that aren't your fault (car broke, sudden illness, ladder fell on you?) ABSOLUTELY! Even on the 'easiest' setting, random chance can utterly fuck you over.

Can people who *aren't* white males start out with more than you? Yes! The starting background of their 'character' may give them advantages that you don't start with.

But non-whites will be faced with harsher challenges, and steeper penalties for failure. (For instance: there are recent psych studies that show that black children are seen as 'less innocent' than white kids. They are likely to refer to an 16 year old white kid as a 'child' and a 14 year old black kid as a 'young man' or adult, in the news).

White Privilege doesn't mean you don't have to struggle. It does not invalidate difficulties in your life. It doesn't mean there aren't other people that enjoy *different* privileges: Privilege is not a zero sum game/a point buy system. It means it's *harder* for those without it to succeed. It means that even if they put in the same amount of effort, they may not get the same reward/results.

That's my take on it anyway.
Mine too.