Further to the above post the wife also mentioned to the calling channel we were unhappy with our position in the search lists. We'd seen us as low as 17th. She blurted out we were at number 9. Anyway, before we applied the slightly better pricing for them we noticed we had been elevated to number 2 on the search list with only a sponsored business above us.
It was very very clear the caller was totally unprepared to be able to deal with someone who had an array of relevant facts in front of them. It wasn't a lot of information but it was telling.