Just an observation. Several times now, McCain has staked his campaign credibility on a gimmic. Now a gimmic is easily digestible, and you can make convenient sound bites and campaign slogans out of it. But, in McCains case, the Gimmics just do not stack up, and end up detracting from his credibility.
Examples-
Sarah Palin "Hockey Mum"- turned out to be very damaging imo. Just nowhere near senior enough.
Bill Ayers- "associating with terrorists". Obama sat on a Charity board with Ayers. That charity board was sponsored by a staunchly Republican family foundation (they support McCain

), and several Republican party members sat on the same board. Like, big deal.
And now- Joe the Plumber- how many times did Joe come up in the final debate? Turns out, Joe is not a licensed plumber after all, and earns nowhere near 250k, unless he steals it. He's full of shit, and it turns out to be yet another poorly researched McCain campaign gimmic.
After the election, there will be time to reform and rethink. I really hope the Republican Party stops this populist, sound bite approach and starts treating Voters like they are intelligent, thinking people again.
They deserve to have their arses handed back to them on a plate in these elections for several reasons, not least of which is their nausaeating and repetitive tactic of aiming their campaign at the Lowest Common Denominator.