
Sauce of denial
Fury as US firm changes taste of British HP sauce
By EMILY FAIRBAIRN
Published: Today
Add a comment (0)
US food giant Heinz has been accused of ruining Britain's HP Sauce — by slashing its salt content.
The 116-year-old recipe has been doctored to meet health targets after Heinz bought the iconic brand.
Last night top UK chef Marco Pierre White branded the new flavour "disgusting" and said he could not eat a pub meal of sausage and mash after the sauce ruined it.
Marco, 49, said: "I thought it was off. But it wasn't — it was the HP which tasted disgusting. It was definitely dodgy."
The world-famous brown sauce once contained 2.1g of salt per 100g, but now has just 1.3g — over a third less.
Fans claim this has destroyed its tangy taste.
One, Bill Mountford, said: "The word 'Original' on the label is a lie. I don't buy it anymore." Heinz, which bought the HP brand in 2005, said it was acting in line with Government healthy eating policies.
A spokesman added: "Heinz has long been committed to reducing added salt. HP Sauce has benefited from this over the last year."
Fred spread a big secret
THE secret recipe for HP Sauce was created by Nottingham grocer Fred Garton in the 1890s.
He registered the name in 1895 after claiming a House of Commons restaurant was serving it to MPs. The label bears a picture of the Houses of Parliament.
HP quickly became Britain's favourite brown sauce and still has 71 per cent of the market.
Garton later sold his recipe — containing vinegar, tomatoes, dates and tamarind — for £150, equal to £65,000 today.
Heinz moved production from Birmingham to Holland in 2007