I grew up in a college town in the eastern U.S. (Chapel Hill, NC) with about 70,000 people but three or four Thai restaurants. I used to think they were great--recent research has proven otherwise 555--but the variety of popular foods at those Thai places was limited.
Phad Thai, done innumerable ways. Tom yum, the same. Weak versions of standard curries. Fried rice, sometimes with omelettes. Unimaginative noodle soups. Stir fries that now I know weren't authentic at all, just with Thai names. Fried and unfried springrolls. Satay. Mango sticky rice for dessert. Singha beer. That's about all I can remember. There weren't many ethnic Thais in the area, but people were generally open to Asian cuisine dumbed-down to local tastes.
Got me thinking, which Thai foods do I know now that might be a hit back home if they were promoted the right way? For example, I'd never tried som tum before in my life until I came to TH, just didn't know about it and 'papaya salad' always sounded like fruit salad to me, not high on my agenda those times I noticed it.
My list:
-Khao soi ...people love curry, soup, and crunchy foods, and very customizable
-Som tum Thai ...perhaps done with cucumber 'tum daeng' and light on the chilies
-Phad gaeng kiawan ...never saw curries and fried rice dishes combined, also yelow curry with seafood like soft-shelled crab
-Nam tok moo ...think this could be popular by itself or as a fusion crossover food, imagine nam tok moo or larb moo tacos
-Phad se u ...phad Thai minus the tamarind and peanuts with a soy sauce flavor and different style of noodles people would probably like
sorry about the poor tranliterations... What do you think?![]()