Though much of what Liew said is true, the bottom line is that nobody goes to the game hoping their team doesn't win.
It's just not human nature.
So though Championship games are often a lot more fun than Premiership games, anyone following a team in the 'top' 15 yearns to see their team promoted...sometimes to a league they despise.
It's almost as complicated as marriage.
Anyway, they'd better get on with it.