Olympic Games 2024 Set to Boost Tourism Spending in Paris by Up to EUR4 Billion
- Successful Rugby World Cup and 600,000 international visitors will be dwarfed by extra 3 million people flooding into ‘Games in the City’ for the Olympiad
- Forecasted 4 billion global TV audience means a well-executed Paris games could skyrocket France’s profile as a destination from 2025
- Sustainability a huge focus with Olympic village built to highest ethical standards and EUR1.4 billion spent cleaning the river Seine for swimming events
- Paris ranked at the top of Euromonitor’s Top 100 City destinations Index 2022
An extra three million people are expected in Paris for the Olympic Games in 2024 increasing tourism spending by up to EUR4 billion, reveals a Euromonitor International expert.
The highly successful Rugby Union World Cup which has just played out in Paris served as a dress rehearsal for next summer’s Olympics which will bring many opportunities but also challenges for the
French tourism industry. With a forecasted 4 billion global television audience, the country will be front and centre in the worldwide spotlight.
Alexander Göransson, Senior Consultant at Euromonitor International, in his report Paris 2024 Olympics Games: Challenges and Opportunities for French Tourism, said the Paris Games are expected to attract 15 million spectators, many locals and domestic day trippers, but forecasted up to 3 million additional visitors in Paris in 2024.