^yeah, it's the views which bring money. Though one can capitalise on the number of followers/ subscribers too, e.g. when they get sponsors like VPN companies, skillshare, ridge wallet, Kamikoto knife, etc.
I know one YouTuber in PH - he's a builder/ contractor. He doesn't get that many views per vid but he uploads everyday, so the views (and $$$) add up. He initially made the YT channel as a way to update his clients re: their builds. He has 100k+ subscribers. Because of his views/ subscribers, Makita (the equipment company) contacted him and gave him free equipment! I think it was 5 or so pieces of equipment. One was the laser thingy (to make straight lines), another one was the tool for cutting cement boards, etc. Everytime he or his men use the equipment (and it's shown on vid), he thanks Makita. Somehow, I've been influenced because if I thought that if I'll buy a certain piece of equipment, I'll choose Makita. Lol.
So yeah, the number of followers somehow matters.
Re: the OP, yeah he probably thought that he's the same status as the Red Bull heir or the Thai version of Mr. Beast.
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