People line up to buy fried chicken at a KFC branch during its opening day in Yangon June 30. (Reuters photo)
Bangkok Post /AFP
June 30, 2015
Fried chicken aficionados queued for hours at Myanmar's first KFC restaurant Tuesday, as the US restaurant chain became the latest big foreign brand to open an outlet in the long-cloistered nation.
Soon after the doors opened a lunchtime crush developed at the new branch in the commercial hub of Rangoon.
Businessman Kyaw Moe queued for three hours to buy chicken for eight family members, including school-age nieces and nephews.
"I want them to taste this. It is my first time. My aunt in Singapore says it is also famous there," the 50-year-old told AFP, brushing off concerns that a taste for foreign fast food could lead to expanding waistlines.
"It is internationally famous, so I think it must be healthy," he said.
While "The Colonel" might have beaten other major US restaurant chains into the frontier Asian market, it is not the first foreign fast food firm to open in Myanmar. South Korea's Lotteria burger restaurant opened its first branch in 2013 and now has seven outlets in the country.
Excited young customers took selfies with mobile phones -- themselves a rare luxury only a few years ago -- at the restaurant on Tuesday.
Htet Ei, an 18-year-old student queuing with three friends, said she had checked on the restaurant every day since she found out it would open. "Now young people here can eat like young people in other countries," she told AFP. "I'll always come here."
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Myanmar KFC fans wait hours for 1st taste of US fast food | Bangkok Post: news