When a mass shooting takes place in the United States, a morbid question is immediately asked in
cash-strapped newsrooms across the country and around the world.
Is the death toll high enough to justify sending reporters to the scene?
Between travel costs and manpower, coverage is expensive. For many media organisations, the threshold for sending a team to the site is a death toll with double figures.
The bloody yardstick is not the only consideration, though it is a common one. In my former ABC bureau in London, 10 or more dead in an Islamic State-inspired terrorist attack in mainland Europe meant we would usually hit the road.