BANGKOK, Thailand, August 8, 2016 – Ford Thailand today announced that it is continuing to build on the success of the segment-defining Ranger by increasing the product lineup through six new models. These include two variants of the new Ranger FX4 and the addition of four additional models to its Ranger XL and XLS product-line, to meet customer demand, which differ across various segments. The new lineup will offer an expanded range of options for consumers looking for best value in the segment and a class-leading, Built Ford Tough pickup.
Since its launch, Ranger has set a new benchmark for the pickup truck segment with an uncompromised blend of robust capability, craftsmanship and advanced technology. Providing comfort and refinement without compromising any of its rugged capability, the Ranger represents a smarter kind of tough that helps customers achieve more.
“Ranger leads the way as Ford’s best-selling nameplate in Thailand, with seven-month share of 8.5 percent and sales of 15,835 units, an increase of 30 percent from the same period last year,” said Yukontorn ‘Vickie’ Wisadkosin, managing director, Ford Thailand.
“Ranger has redefined customer expectations of a pickup truck and helped drive our success in Thailand. With the introduction of the FX4 with a tough and sport look and new XL and XLS models that offer the best value in the segment, supported by our increased retail footprint, we are confident that we will reach many new-to-Ford customers nationwide.” added Yukontorn.
Best value in the segment and a range of options
In order to offer the best value on the Built Ford Tough Ranger and higher-efficiency engine capacity, Ford is introducing four new models on its XL and XLS line:
· Standard Cab 2.2L VG Turbo XL 4x2 with 6-speed Manual Transmission: A high-powered standard cab with more features, including USB and Bluetooth connectivity. Generates improved 150 Horsepower and 375 Nm of torque. Priced at THB 559,000 for the best price in its class.
· Open Cab 2.2L Turbo XL+ 4x2 Hi-Rider with 6-speed Manual Transmission: The best price in the open cab Hi-Rider segment at THB 649,000. Features 16” alloy wheels and is full of convenient features.
· Open Cab 2.2L VG Turbo XLS 4x2 Hi-Rider with 6-speed Automatic Transmission: The best value in the open cab automatic transmission Hi-Rider segment at THB 739,000.
· Open Cab 2.2L Turbo XLS 4x4 with 6-speed Manual Transmission: The best price 4x4 pickup truck on the market at THB 759,000.
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