Australian beer ad "pulled"

[genghis61]

FOSTER'S has pulled an advertising campaign that it admitted was too risque for TV just days after it released it online.


The series of seven ads for Carlton Draught, which make reference to ''man plums'' and ''goolies'', were put on the internet last Wednesday.

The company aborted a TV campaign in late February days before it was due to go to air, after senior executives in the listed alcohol manufacturer got cold feet about the ads.


The company then decided that having spent the best part of the $200,000 in fees and production, it felt compelled to release it on the internet in the hope that somehow only its target market of 18- to 30-year-old men would see it.

[Roger Ramjet]

While I was watching the video I thought....I know this guy is a bearded New Zealand cricketer......and this add is for release in New Zealand, and any minute he is gonna grab a sheep and go for it, while he sucks a crappy victorian beer!

[Cenovis]

Wonder how it made it so far in the first place. Sure one of the baddest Beer Ads I have ever seen

[Rigger]

I agree a bloody stupid beer ad

[Isee]

Maybe it was made for the very purpose of being pulled.....nothing like a bit of controversy to create cheap marketing.

[Panda]

Looks a bit homosexual orientated. Expect to see Carlton sales drop.

[slackula]

FOSTER'S has pulled an advertising campaign that it admitted was too risque for TV just days after it released it online.

They didn't pull it because it was too 'risque', they pulled it because it is crap.

200,000$ for that? jeebus.

[Thetyim]

I don't understand the advert.

He gets a woody and so goes for a beer.
The beer is supposed to do what ?

Reminds me of the fated Harp Lager campaign "Puts out the Fire"

[genghis61]

it's just too gay

and the two guys in background - supposed to be the pair from US show Mythbusters? I don't get it.

[peterpan]

...I know this guy is a bearded New Zealand cricketer......and this add is for release in New Zealand, and any minute he is gonna grab a sheep and go for it, while he sucks a rappy victorian beer!

bearded New Zealand cricketer, who ?

Ad is for release in New Zealand,
Actually it was made for the internet, not for release as TV advert.

http://www.stuff.co.nz/oddstuff/3486...eer-ads-pulled

[Panda]

The add is just so gay. Not surprised its made for the Kiwi audience.