I'm guessing that Americans and Aussies are generally much more aware of skin cancer than we Brits, however strangely enough Europe dominate the top ten countries for melanoma rates, I believe largely due to solariums.
Anyway, having spent my younger years not being so careful in the sun I am now a lot more wary, although living in Thailand it's impossible to completely avoid, especially with a demanding garden to look after.
I try and get my skin checked up every year now and would thoroughly recommend Assoc. Prof. Dr Niyom Tantikun at Bumrungrad. He spent a lot of time training in The States and so is familiar with western skin, which isn't so easy to find in Thailand. A check-up at Bumrungrad costs a bit of course, but what's the price of detecting a potentially fatal cancer? Many insurance companies will cover the cost of a check-up as well.
I try and get checked every year and the doctor cut a basal cell carcinoma out of my left shoulder in 2019. The next time I went back was this week for my 'annual' check-up, and when he asked why I had left it so long, I claimed difficulties with Covid lockdowns, etc etc. He rightly admonished me and said that skin cancer doesn't wait for Covid... lesson learnt. He also took the mickey out of my shirt... no lesson learnt there as the shirt was pretty cool.
Thankfully, after a thorough inspection he gave me the all clear, which although in my slackness I'd left it for three years was still relieving to know. I can't recommend strongly enough how important it is to get checked... had my carcinoma not been found three years ago it could have turned into a real problem.
And it wasn't a wasted trip... of course not only did I gain the relief of being given an all clear, during his inspection of the more difficult to see areas he discovered eczema across my lower ball bag (it's been a bit sore for a couple of years now) and a fungal infection up the crack of my arse. Very expensive ointment prescribed for both.
And I got two nights in Bangkok out of it without having to visit a single passport office!