Very true. It is not exactly farming but to your point: I have seen a good few food shops and coffee shops open here in the past two years - and then close. Last night I went to the football with the gf and on the way home she was hungry, of course, so we stopped at a new cow dom shop to try it out. Thin, tasteless, lukewarm soup with largish lumps of undercooked minced pork swimming about. About Baht 10 to 20 more expensive than existing eateries. I am sure the guy thinks he is on a winner, by streamlining the cooking process and charging more he is going to get rich quick. Not going to happen. I predict he will be gone in a few months. He doesn't care about his customers and people don't solicit or express negative feedback here so he'll soon be sitting at home wondering where it all went wrong.