On the day that I changed the name to the Elephants Head I hired an elephant to mark the occasion and draw attention to the fact.
I also put on a free buffet dinner which was an enormous hit with all the backpackers but really pissed off all the guest houses in the area coz everyone came to my gaff for dinner and the guest houses had no one to sell meals too.
Mai Pen Rai. eh?
I actually made a mint that night and sold out of grog. I had to send the boy up to the shop to buy up heaps of grog at retail price just to keep it going but what the hell did I care as I was raking it in.