Leftwing MPs say plan risks alienating young and BAME voters and lacks ambition and authenticity
A leaked strategy document advised Labour to make “use of the [union] flag, veterans [and] dressing smartly” as part of a rebranding to help it win back the trust of disillusioned voters.
Jessica Elgot
@jessicaelgot
Wed 3 Feb 2021 18.30 GMT
Labour has defended its renewed focus on British values and the union jack after a leaked strategy document was criticised by some within the party, saying Keir Starmer sees patriotism as wanting to improve the country.
The leaked strategy document, seen by the Guardian, advised Labour to make “use of the [union] flag, veterans [and] dressing smartly” as part of a rebranding to help it win back the trust of disillusioned voters. It also reveals that voters could not describe what or who Labour stands for.
The presentation suggests that displays of patriotism are needed to reinforce that the party has changed. One slide says: “Belonging needs to be reinforced through all messengers,” while another is headed “communicating Labour’s respect and commitment for the country can represent a change in the party’s body language”.
The document has been criticised by a number of leftwing MPs, including former shadow cabinet ministers Clive Lewis and Richard Burgeon, who said it risked alienating young and BAME voters and lacked ambition and authenticity. However, some of the party’s former MPs defended the strategy, saying it showed the party wanted to rebuild trust.
Gareth Snell, the former MP for Stoke-on-Trent Central, said critics should realise how critical some of the issues were for some voters and that patriotism should not be conflated with xenophobia.
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“I don’t think some of the criticism that came out last night that suggested that this is just a move towards nationalism is fair at all because there is a clear and distinct difference between patriotism and nationalism,” he said. “Clement Attlee and Denis Healey both wore uniforms and took pride in their country and no one would consider them nationalists.
Labour defends new strategy to focus on patriotism and union flag | Labour | The Guardian