a few moons ago a question was asked in construction forum along the lines of did the lad need a lightning conductor on his house. a salesman quickly tried to sell his rod, not knowing fuck all about lightning, well here is a site that mentions what a conductor does, stick with it as the intro is a cartoonish thingy. when the engineer gets to the flower pods they mention what they do. sit back and enjoy.
http://www.liveleak.com/e/07b_1284580365