When I was getting ready today I decided to use the new Lynx (or Axe if your a yank) Chocolate flavour deodorant. I've had it for a while but switched to something else because I was getting bored of it and when I picked up the can it was nearly finished so I laid a little extra on just for good measure.
Since wearing it today I've had 2 girls, (one was the bosses wife ) lean over to me and have a right good sniff. Not at the same time. Now when I say lean over I mean a proper lean with their noses ending up within an inch of my chest, and when I say sniff I mean a right good inhale with a sniffing noise.
Both then leaned back with a big smile on their face and said "mmmmm, you smell good" (I hope this doesn't mean I smell bad normally)
Anyway after them asking what it was, and me telling them they both had a laugh about how they had just acted just like the girls I the advert.
Seeing as I've only spoke to 4 chicks today, the Lynx Effect has effected 50% of them, which I thinks pretty damn good. Neither of them were my wife and both were lookers!
Here is the Ad for anyone who's not seen it.