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The Failing Image of Thai Produce
UPDATE : 11 January 2011
The European Union has deemed several Thai agricultural products below its health standards and has threatened to place a ban on their further importation into the region. Director-General of the Department of Agriculture, or DOA, Jirakorn Kosaisewi has held off the dooming decision, attempting to negotiate for leniency from the EU. Jirakorn has promised to voluntarily hold Thai exports until they meet the required standard while the union will hold off the ban.
A total of 16 agricultural products in five categories are on the DOA's restriction list including some staple items such as basil, chili peppers and eggplant.
Though Thailand is an agriculture-based nation that prides itself on its high quality produce and expertise in farming, this is not the first instance of the quality of its exports being questioned on the world stage. A report was dispatched to the International Trade Department on October 1 of last year from the EU claiming that unacceptable traces of chemicals were found in a variety of vegetables and herbs sent out from the Kingdom.
The measure of holding off exports by the DOA may seem extreme but was necessary as the nation faces the much more detrimental retaliation of a ban on Thai produce. With only 16 agricultural products found to be substandard due to what is likely only a handful of careless exporters, the DOA could not risk the very name of Thailand's agricultural industry.
Regardless of the extent of the problem at hand, the event serves as a reminder of the failing image of Thai produce in the world market. The necessity to maintain the Kingdom's trustworthiness in exports of vegetables, fruits and herbs is fundamental to the nation's future prosperity and cannot be treated lightly.
Negotiations such as that made with the EU can only fend off so much, it is time for Thai farmers and agricultural exporters to reclaim their pride and voluntarily impose more stringent control on themselves.
Daily News, January 11 2011
Translated and Rewritten by Itiporn Lakarnchua
Please note that the views expressed in our "Analysis" segment are translated from local newspaper articles and do not reflect the views of the Thai-ASEAN News Network.