How Wal-Mart Banned a Terrorist Look-Alike
Wal-Mart is making life difficult for Oscar Brufani, a 52-year-old man who makes his living delivering potato chips in Buenos Aires. One of the corporation's store managers thinks he looks like Osama bin Laden -- and won't let him come near her store.
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Brufani is a self-employed small businessman who supplies all the major markets in southern Buenos Aires with potato chips. Being on time is the most important part of his job. Things always worked out well for Oscar Brufani -- until October 2004.
He was standing next to his truck in the delivery area of a Wal-Mart in La Plata. He had just unloaded his crates and wanted to go home. All he needed was the delivery receipt. But the store manager kept him waiting. She had been talking to two Wal-Mart controllers from the United States.
Those crazy Yanks
Brufani already noticed the two men in suits when he was unloading his crates: They were staring at him. They eyeballed him, whispered to each other, looked at him again. Then they went to the store manager's office.
"You can't work here anymore. Orders from upstairs," the store manager said when she finally arrived at the car park, Brufani remembers. He asked whether he had done anything wrong, and she told him no -- the problem was his beard. "The controllers think you look like Osama bin Laden. If you appear on any of the images recorded by the security cameras, I'll lose my job."
Those North Americans are nuts, Brufani thought to himself. Do they really think bin Laden would spend his time delivering chips to a Wal-Mart store in La Plata?