Overall sales continue to outpace industry, rising more than 12 percent to 40,972 vehicles and driving Ford’s full year market share to 5.3 percent
· Ranger sales rise 29 percent to full-year record of 30,756 vehicles, segment share jumps to 9.2 percent
· Everest sales jump 42 percent to full year record of 7,111 vehicles
BANGKOK, Thailand, 16 January 2017 – Ford Thailand today announced overall 2016 retail sales that rose 12 percent to 40,972 vehicles, helping the brand continue to outpace the overall industry and increase its full-year market share to 5.3 percent, up from 4.6 percent in 2015.
Ford’s 2016 performance was led by record full-year sales from both the Ranger, which became Thailand’s number three selling pickup truck, and the increasingly popular Everest SUV.
"The Ranger and Everest are driving our continued progress in Thailand, including market share gains. Each is helping redefine customer expectations in their segment for great design, versatility, comfort and smart technologies,” said Yukontorn ‘Vickie’ Wisadkosin, managing director, Ford Thailand, and marketing and sales director, Ford ASEAN
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