As a Brit living in Thailand with a Thai wife have usually, with good reason, dreaded visa applications --for the UK you are messed about with handling agents(who half the time dont know what they are doing) and queuing endlessly, then unless you pay a ridiculous amount of money have to do it each time you want to go ,the Spanish embassy for a Schengen visa was perhaps worse, hostile and unhelpful and uncaring as to the number of visits and amount of trouble you had to go to to get a visa to visit their crappy little country
And now the USA -naturally after 9/11 I thought this would be almost impossible but not so
You start with an on line application which was perfectly straightforward and I have limited computer skills which were tested by the successful uploading of a photo to accompany the application --this is sent on line to the Embassy ,then purchase of a pin number -again straightforward and then you make an on line interview request which gives you choices-- booked on line and 3 weeks later we turned up or i should say my wife did for the interview ,yes it took the morning but she was interviewed by an American who spoke and understood Thai ,did not need endless paperwork to prove everything --in fact all they required was the passport, but my wife did take a holiday itinerary and my passport with her ,a few sensible questions to establish she was married and had visited the UK on several occasions and then 2 days later a visa in the post which best of all is for 10 years so if and when we want to go again no visa hassle
The USA deserves to get tourists visiting ,it should not be an obstacle course and their system proves that it can be effective,and user friendly