"long-awaited" by whom?

Threads, the long-awaited Twitter rival from Meta, launches in the UK today.

Built by the firm's Instagram team, it's billed as a home for "sharing text updates and joining public conversations".

Its release couldn't be more aggressively timed, coming days after another controversial move by Twitter's incendiary owner Elon Musk forced many people to look for an alternative platform.

With a shamelessly similar look and the billions of Mark Zuckerberg behind it, Threads seems well-placed to challenge "the bird app" in a way the likes of Bluesky and Mastodon haven't quite managed.

Here's everything you need to know.

https://news.sky.com/story/threads-l...board-12915395