You're a victim again.
It's Wallmart and ASDA that are joined at the hip. Tesco and Wallmart are arch-foes. ASDA is/was a British supermarket chain that was scraping the bottom with the Iceland chain (maybe it still is a bottom-feader even post-Wallmart ..not sure)
http://industry.bnet.com/retail/10009350/walmart-vs-tesco-recovery-conditions-favor-the-british-retailer-much-as-they-do-target/