Tourist arrivals projection slashed
May 9, 2014
Tourism Authority of Thailand (TAT) says it will adjust the projected figure of foreign visitors this year of 28.4 million down due to ongoing negative factors that continue to hit the tourism sector.
Governor Thawatchai Aranyik said his deputy has been assigned to collect more information from various markets with emphasis on views of foreign tourists and travel agencies on impacts to the nation’s images from various negative factors.
He said the new projection on tourist arrivals would be worked out at the TAT’s meeting next week.
He said the recent bombing in Hat Yai on the Singaporean and Malaysian markets, as well as tourists’ sentiment, particularly Chinese travellers, regarding the 6.3 richter quake in the North would also be assessed.
He stated the agency would seek measures to restore tourists’ confidence in the kingdom.
It was necessary to cautiously look at surrounding factors both in and out of the country before a new tourist projection is made, he said and added that he is waiting for comprehensive data on foreign markets particularly on factors that influence tourists’ choice of destination.
The number of tourists from some markets stay the same while in other markets fluctuated, he added.
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