Thailand’s Raimon Land to build The Vue boutique mall on Chao Phraya banks
Mar 22, 2011
A rendering of Raimon Land's The Vue boutique mall project.
Luxury property developer Raimon Land will invest THB300 million (US$9.9 million) to open a boutique fusion mall adjacent to its The River condominium project along the Chao Phraya by the end of this year.
The Vue, located by The River’s main road entrance on Charoen Nakorn Road, will be comprised of four-stories featuring a selection of restaurants and specialty retail shops catering primarily to residents of The River and to the neighbourhood’s increasingly affluent community.
The Vue project also marks the start of Raimon Land’s new business line. It is expected to generate a profit of THB22 million (US$727,000) per year. Newly-established Raimon Land Investments (RLI) will be in charge of the development and management of new income-generating assets adjacent to Raimon Land’s residential properties.
“This is the first time that we are adding a boutique shopping mall alongside our property development,” said Hubert Viriot, Raimon Land’s chief executive officer. “We foresee two key benefits to this diversification: first, it enables us to offer additional services to our clients.
Secondly, we anticipate that income-generating assets such as Vue could contribute 10-15 per cent of our revenue within the next few years. RLI will look for similar opportunities to enhance our future projects, as we are convinced it will help us face the cycles of the property development business and consolidate our profile.”
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