The word "
Strategery" was first used in a
Saturday Night Live sketch aired
October 7,
2000, satirizing the performances of
Al Gore and
George W. Bush, two candidates for
President of the United States, during the first presidential debate for election year 2000.
[1] Comedian
Will Ferrell played Bush and used the word "strategery" (a play on the words "
strategy" and "strategic") to satirize Bush's reputation for mispronouncing words. The episode was later released as part of a video tape titled
Presidential Bash 2000.
After winning the
2000 Presidential Election, people inside the Bush White House reportedly began using the term as a joke, and it later grew to become a term of art among them meaning oversight of any activity by Bush's political strategists. Bush's strategists also came to be known within the White House as "The Department of Strategery" or the "Strategery Group".
1
A February 9, 2001, transcript of a
CNN interview attributes George Bush using the term, presumably as an intentional nod to the comedy sketch.
[2] Affectionately embracing
satirical portrayals has been a Bush tactic at other times as well, such as when he quipped with a broadcaster's association about looking for weapons of mass destruction in the Oval Office after the political
comic strip Doonesbury satirically portrayed him on a similar bizarre search.
The term is now widely used in popular discourse, often by Bush's critics to ridicule his oratory skills. Actual
damaging quotations made by Bush have sometimes been dubbed "
Bushisms" by his political opponents. However, many supporters of Bush also use the term in endearing fondness of Bush's quirky way of talking.
Rush Limbaugh picked up the usage soon after the SNL airing and has been instrumental in popularizing the word, using it in an ironic sense in support of President Bush.
A book by political reporter
Bill Sammon titled "Strategery" was published by the conservative publishing group
Regnery in February 2006, and is the author's third book on the inner workings of the Bush presidency.