The Secret Footage of NRA Chief Wayne LaPierre’s Botched Elephant Hunt
LaPierre has cultivated an image as a paragon of American gun culture, but video of his clumsy marksmanship—and details regarding his Rodeo Drive shopping trips—tell another story.
By Mike Spies
Apr 27, 2021
fter the mass shooting at Sandy Hook Elementary School in 2012, Wayne LaPierre, the head of the National Rifle Association, told Americans agitating for new gun regulations, “The only thing that stops a bad guy with a gun is a good guy with a gun.” Less than a year later, he and his wife, Susan, travelled to Botswana’s Okavango Delta, where they hoped to show NRA members that they had the grit to take on a different adversary: African bush elephants, the largest land mammals on Earth. The trip was filmed by a crew from “Under Wild Skies,” an NRA-sponsored television series that was meant to boost the organization’s profile among hunters — a key element of its donor base. But the program never aired, according to sources and records, because of concerns that it could turn into a public relations fiasco. The Trace and The New Yorker obtained a copy of the footage, which has been hidden from public view for eight years. It shows that when guides tracked down an elephant for LaPierre, the NRA chief proved to be a poor marksman. After LaPierre’s first shot wounded the elephant, guides brought him a short distance from the animal, which was lying on its side, immobilized. Firing from point-blank range, LaPierre shot the animal three times in the wrong place. Finally, a guide had the host of “Under Wild Skies” fire the shot that killed the elephant. Later that day, LaPierre’s wife, Susan, showed herself to be a better shot than her husband. After guides tracked down an elephant for her, Susan killed it, cut off its tail, and held it in the air. “Victory!” she shouted, laughing. “That’s my elephant tail. Way cool.”
For three decades, LaPierre has led the NRA’s fundraising efforts by railing against out-of-touch “elites” and selling himself as an authentic champion of American self-reliance and the unfettered right to protect oneself with a gun. But the footage, as well as newly uncovered legal records, suggest that behind his carefully constructed everyman image, LaPierre isa coddled executive who is clumsy with a firearm, and fearful of the violent political climate he has helped create. The NRA did not respond to requests for comment.
The NRA is weathering an existential crisis, which began with revelations of rampant self-dealing first reported in 2019 and extends to an ongoing legal fight with the New York attorney general and a humiliating bankruptcy trial. Now, the video and other materials offer a glimpse of the stage-managed, insular, and privileged life of the NRA’s top official.
The footage of LaPierre in Botswana first shows him walking through the bush dressed in loose-fitting safari attire and an “NRA Sports” baseball cap. He is accompanied by several professional guides and his longtime adviser, Tony Makris, a top executive at the NRA’s former public-relations firm, Ackerman McQueen, and the host of “Under Wild Skies.” The heat, at times, causes LaPierre to sweat. As he walks, his wire-framed glasses slide down his nose. After a guide spots an elephant standing behind a tree, LaPierre takes aim with a rifle. As LaPierre peers through the weapon’s scope, the guide repeatedly tells him to wait before firing. LaPierre is wearing earplugs, doesn’t hear the instructions, and pulls the trigger. The elephant drops. “Did we get him?” LaPierre asks.
The guide at first says yes, but then, as he approaches the elephant, it appears that the animal is still breathing. The guide brings LaPierre within a few strides of the elephant, which lays motionless on the ground. He tells LaPierre that another bullet is needed. “I’m going to show you where to shoot,” the guide says. “Listen, hold your rifle — I’m going to tell you when. Just hold it up.” The guide pushes the rifle’s barrel skyward as other men involved in the expedition move around in the distance. “I’m going to point for you where to shoot. Just waiting for these guys.”
The guide walks over to the elephant, crouches down, and points near the animal’s ear, telling LaPierre to shoot the elephant there. Makris directs LaPierre to shoot low, accounting for the rifle scope.
LaPierre fires and a confused expression comes over his face. Once again, he shot the elephant in the wrong place. It’s still alive. The guide tells LaPierre to sit down and reminds him to reload, as he physically moves LaPierre into place. Now on one knee, the NRA leader asks, “Same spot?” and then shoots again. The bullet misses the mark.
“I don’t think it’s quite done yet,” the guide says to Makris. “Do you want to do it for him?” The guide then says to LaPierre: “I’m not sure where you’re shooting.”
“Where are you telling me to shoot?” LaPierre responds, sounding frustrated. The guide again walks over to the elephant and points toward the ear. “Oh, OK,” LaPierre says. “All right, I can shoot there.” He takes a third shot at point-blank range.
“Uh-uh,” the guide says, indicating LaPierre has missed his mark again.
“No?” LaPierre asks.
As the guide chuckles, Makris asks, “Do you want me to do it?”
“Go ahead, finish him,” the guide says.
Makris cocks his rifle and shoots. “That’s it,” the guide declares, before turning to the NRA chief to congratulate him.
Makris, ignoring his own role, praises LaPierre’s marksmanship, “You dropped him like no tomorrow.”
Later, LaPierre and the guide chat beside the dead elephant, a species that was declared endangered earlier this year. LaPierre acknowledges that his initial shot wasn’t “perfect.” The guide encourages him. “He went down, so that’s what counts.” Looking sheepish, LaPierre lets out a laugh and says, “Maybe I had a little luck.”
picture & more
https://www.thetrace.org/2021/04/nra...it-bankruptcy/