Thread: New wave advert

Bus stop ad changes depending on if someone is looking at it


This bus stop ad, recently erected in Hamburg, Germany, changes whether or not someone's looking at it. Using a built-in camera with eye-tracking technology, it can tell exactly when someone is checking it out.
It uses this to get across an anti-domestic abuse message. When no one is looking, it shows a man hitting his wife. But when you look right at it, it changes to a picture of the couple looking happy and normal. A cool piece of tech used to powerful effect.
Coloribus Via Copyranter


Bus stop ad changes depending on if someone is looking at it | DVICE





Interesting concept, but makes me think of that tree falling in the woods saying...

does it also allow the black helicopters to hover further out of earshot ?

The ad works well. I looked at it only for a few seconds, but have felt a compulsion to go and slap my missus about several times already today. Clever stuff.

I'm waiting for the one with the girls with their tits out and I'll be sitting there in my dark sunnies with a big grin on me face.