So John Lewis do their usually overly expensive, schmaltzy Christmas advert, watch here:
Now admittedly I find it cynical and exploitative. You can pay to download the music on Itunes, I think there is a game tie-in, and I think the money would be better spent feeding and housing the homeless. But I'm just an amateur British whinger. Maybe it's Leonard Cohen....
‘Give your child tuberculosis this Christmas’: Backlash from parents over John Lewis advert showing foxes on a trampoline