That seems to sum it up for most of us although I would add that a few non annoying girls to flirt with are always welcome. I also like a bar with a few good music videos on, not MTV stuff but good period rock & roll, Blues etc and again not intrusive to the point conversation is difficult.
Location is another factor. A case for that is a Scottish bar is Sukumvit did very well for many years, he moved maybe less than 1 km down a Sukumvit soi from his old location and even though he had a much better bar with more facitities it didn't work and I believe its folded.