Possibly the City expats should go live in the countryside and see the difference.
I have to laugh when i look back when i first came to live in the country i bought all the mod cons, beds, settees,dining tables blah blah, and now i am more comfortable sitting on a thai bed cost 400 baht, sitting outside in my hammock, cost 300 baht.and sitting on the floor eating my food, with the family.