Results 1 to 3 of 3
  1. #1
    Thailand Expat tomcat's Avatar
    Join Date
    Nov 2005
    Last Online
    @
    Posts
    17,216

    Clawing to Greatness

    The fried chicken sandwich with a claw

    Brekke Fletcher, CNN. Photo by Edward Azuar • Updated 13th October 2020

    (CNN) — The claw! The claw!

    The first time we came across an image of chef Chris Bleidorn's fried chicken sandwich from Birdbox in San Francisco, that is all we could see. And there are reasons for that.

    This creepy-looking sandwich, complete with claw, exists because Bleidorn loves poultry. And he thinks that everyone else should give a little more thought to the chickens they're eating.

    Bleidorn's two-year-old Michelin-starred restaurant, Birdsong, had to shut down in March due to Covid-19, but thankfully he and his team of ambitious chefs were already at work on a fried chicken takeout concept. So they just rolled out Birdbox a bit sooner than expected.
    Related content

    This is not your standard fast-food-wars chicken sandwich, though people in San Francisco are clamoring to try it and post it on Instagram with the hashtag #claudetheclaw.
    "Using the whole animal at Birdsong and Birdbox ... we don't like to buy cookie-cutter pieces. We also don't like to waste," Bleidorn says.

    Don't get mad, get creative



    Chef Chris Bleidorn, of Michelin-starred San Francisco restaurant Birdsong, had planned on opening Birdbox, a poultry take-out concept, prior to the pandemic.


    Bleidorn's frustration with how we consume poultry is directly related to the claw staying on his fried chicken sandwich, which comes with assembly instructions and happens to also be extremely delicious and instantly addictive.

    The claw is Bleidorn and company dropping some knowledge on an unsuspecting populace who have literally no idea where their food comes from, or how it's raised or grown.

    "Our habit is we go to a store and buy a bag full of 24 chicken wings or 24 chicken drums. They could be in the frozen section or prepacked in the deli, and we see people mindlessly toss them into their carts. Not thinking that 24 wings comes from 12 chickens."
    Which leads us to the sandwich. They wanted to do something that would travel well, but also drive the philosophy of using the whole animal. And it's memorable, to say the least.

    "This sandwich with this claw sticking out, that helps us in terms of creating this identity ... and people know it's a Birdbox sandwich," Bleidorn says.

    The chickens that go into that sandwich probably eat better than any of us.

    When Birdbox debuted #claudetheclaw, Bleidorn had this to say: "Head on, feet on is the most accurate indication of quality a consumer can reference. The chickens we use are organic, free-range and vegetarian fed."
    Majestically enthroned amid the vulgar herd

  2. #2
    Thailand Expat Saint Willy's Avatar
    Join Date
    Aug 2019
    Last Online
    30-04-2022 @ 02:44 AM
    Posts
    11,204
    Chicken feet are delicious, but I dont see how that works in a sandwich.

  3. #3
    Thailand Expat tomcat's Avatar
    Join Date
    Nov 2005
    Last Online
    @
    Posts
    17,216
    Quote Originally Posted by TheRealKW View Post
    I dont see how that works in a sandwich
    ...spit out the nails, of course...

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •