Greggs says 'sorry' for replacing baby Jesus with a sausage roll in nativity scene for Christmas ad campaign
Scene depicted three wise men gathered round manger in the traditional fashion but, rather than gazing at the son of God, their eyes fall upon a pork-filled Greggs pastry
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The Independent Online
Three wise men gather round a sausage roll GreggsGreggs has apologised after publicity shots for its new ad campaign included a nativity scene in which baby Jesus is replaced by a sausage roll.
Photos promoting the baker’s new Advent calendar showed three wise men gathered round a manger in the traditional fashion but, rather than gazing in wonder at the son of God, their eyes fall upon a Greggs pastry.
The stunt was apparently meant to be taken in a light-hearted way but numerous people pointed out that the fresh take on the 2,000-year old scene could cause offence because Jesus was Jewish and eating pork is forbidden in the Jewish faith.