What could that pizza served by the restaurant Don Corleone be to cost as much? "The cherry tomatoes, buffalo mozzarella, the heart of salmon and 50 grams of caviar," says Mohamed Benimam, the owner himself. "This is the most expensive Swiss pizza" jokes the restaurateur. Rather pleased with the extravagant price of his cake and makes this find to talk about his restaurant. "It's obviously a marketing stunt. My idea is to bring people in this affluent neighborhood. "
This was achieved? Despite prohibitively expensive for most customers, this very special pizza has sold a dozen times since the restaurant opened in late 2009, provides the tenant. As an afternoon where a couple of Russian citizens rushed inside the restaurant after having parked the Bentley on the sidewalk. On the menu of lovebirds: Vito Corleone two pizzas - one is 580 francs - and two bottles of Cristal champagne. The value of this beverage to the unit? 590 francs. A nice addition to be the envy of all restaurant space.
In the evocation of this valuable customer, Mohamed Benimam's eyes still sparkle. "Times are tough for many people, but Geneva is a city where you have many people willing to spend their money." It's not for nothing that the house has introduced valet parking. Enough to give a little side to select the place.
For poorer citizens, the restaurant offers a pizza Mohamed Benimam almost identical to its flagship product. Only the dosage is different: 20 grams of caviar. It will cost you "only" 180 francs.
Still, for purists, using caviar as an ingredient pizza is a bad taste easily forgivable. "The caviar is eaten very cold, says Tatiana at Caviar House & Prunier in Geneva. Ask caviar on a hot plate alters its taste. But everyone is free to eat as they wish ... "