There are a few new hotels at the southern end of the beach, but otherwise it hasn't changed much since I have been going there. More or less empty during the week, but noisy crowded and full of thais in their pickups at the weekend. It's a proper Thai beach resort, very old fashioned, and totally unsophisticated with buckets and spades, inflatable kiddies floats and foodsellers on the beach and scooting back and forth on motorbikes with huge trays of food balanced on one hand.
Good seafood at the restaurants alongside the fishing boat jetties in the fishing village at the north end of the beach, the village has a filthy looking brothel near one of the restaurants where whores sit outside waiting to service the Burmese fishermen.
People often look down on Cha Am but an afternoon there is always an interesting, eye opening and in many ways a nostalgic experience recalling simpler and in many ways more satisfying times.
^^Hua Hin was sleepy, Cha Am more...comatose.
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