Bangkok, 17 June 2021 – The Tourism Authority of Thailand (TAT) is pleased to report that Chiang Mai’s reputation as one of the world’s leading tourist destinations continues to grow after the city was named among the world’s best cities for a beautiful bike ride, according to Instagram data in new research by MoneyBeach.
MoneyBeach, a bicycle insurance search engine, registered in England and Wales, released its research titled, “The World’s Best Cities For A Beautiful Bike Ride, According to Instagram Data” on 2 June 2021. The study named Chiang Mai as the most picturesque city in the world for a bike ride.
According to MoneyBeach, it compiled a list of over 120 popular tourist cities from around the world and used Instagram data to find how many images have been uploaded to the platform in relation to cycling in the specific city. This was achieved by detailing the number of times hashtags including#(city name)by bike, #(city name)cycling, and #cycle(city name) had been used.
It analyzed over 350,000 city-specific cycling hashtags on Instagram to discover which location had the most snaps shared under them. The results were then weighted against city size (km˛) to reveal the ratio of images taken vs. the scale of the city. The city with the most images taken per km˛ was then crowned the most picturesque. All data correct as of May 2021.
The study was also published in a New York-based Travel & Leisure publication on 12 June 2021, titled “Here Are the Most Beautiful Cities in the World to Bike, According to Instagram Data”, citing the research from MoneyBeach.
Press Release: Chiang Mai named World’s Best City for a Beautiful Bike Ride, according to Instagram data - The Pattaya News